AppDirect and Appcelerator Partner to Launch Innovative Mobile Development Marketplace

San Francisco, CA, September 19, 2011 — AppDirect, the leading cloud service marketplace company, announced today the launch of the Open Mobile Marketplace with its newest partner, Appcelerator, the mobile cloud industry’s top development platform. With its new marketplace, Appcelerator is giving its users a groundbreaking way to buy and sell high-performance mobile solutions.

Powered by AppDirect’s cloud service marketplace platform, the Open Mobile Marketplace—which was announced by Appcelerator CEO Jeff Haynie during the keynote presentation at Appcelerator’s CODESTRONG Conference—is a powerful tool that allows developers to both purchase software components for use in their own applications, and sell their custom-made components to fellow developers. At launch, the Marketplace offers 50 popular mobile solutions such as PayPal and Salesforce that developers can incorporate into their apps. Users can also create storefronts within the marketplace to sell their own application modules, templates, extensions and design elements.

AppDirect’s highly customizable platform, robust back office functionality, and out-of-the-box billing engine made it a perfect candidate for the type of experience Appcelerator was looking to create. “We have been able to leverage AppDirect’s marketplace expertise and responsiveness to get to market quickly with high-quality results in a way we would have never been able to accomplish on our own,” said Jo Ann Buckner, VP of Product at Appcelerator.

Integrated by AppDirect into the Appcelerator website, the Open Mobile Marketplace features customized branding, single sign-on, and unified billing. Users can purchase tools and elements as one-time purchases, or subscribe to services that allow them to test, analyze, and manage their applications in production.

By creating central and open development platforms in an increasingly fragmented app landscape, Appcelerator’s products are setting the standard for developers who want to reach multiple types of systems and devices in a streamlined fashion. The Open Mobile Marketplace helps developers achieve that goal by giving them a central, community-supported portal to find tools from peers and providers they trust.

To learn more about the Appcelerator Open Mobile Marketplace, visit: http://marketplace.appcelerator.com

About AppDirect
AppDirect is the leading cloud service marketplace company dedicated to revolutionizing the way businesses run. Its award-winning platform connects businesses, brands and developers through a global network of partner marketplaces. Based in San Francisco, AppDirect powers the marketplaces of trusted companies around the globe—including Deutsche Telekom, Bell Canada, Appcelerator and more—and has helped millions of businesses discover, buy and manage the best cloud-based software and services.