AppDirect Named a Leader in 2024 Marketplace Development Platform Report by Independent Research Firm

SAN FRANCISCO – Dec. 5, 2024 – AppDirect, the world's leading B2B commerce platform, today announced it’s been named a Leader in The Forrester Wave™: Marketplace Development Platforms, Q4 2024 report, scoring the highest in the current offering and strategy categories. The report evaluates nine top marketplace platform vendors and positions AppDirect as a Leader, earning the highest score possible in 25 criteria, including customer experience front end, customer success program, search, promotions, AI, vision, innovation, roadmap, and adoption. 

About AppDirect’s strategy, Forrester notes: 

“AppDirect enables a wide range of use cases, including embedded app stores, telco sales reps and managed service providers. It exhibits across-the-board strategic superiority. Its vision to enable the flywheel of subscription digital commerce for buying, selling and managing recurring technology services is particularly strong. That vision is built for a world where the future of technology buying is more about a stack: a curated group of integrated, embedded, white-labeled technologies that, added together, solve for a business outcome. In a world like that, technology advisors, not single mega-vendors, help businesses of all sizes buy all their stack components from one source.” 

“Being recognized by Forrester for our current offering and vision for digital commerce and technology is an honor,” said Peush Patel, VP of Product Management at AppDirect. “We believe our unwavering dedication to driving innovation in marketplace platform technology, coupled with world-class customer service, has positioned us as one of the few companies to consistently maintain a Leader position in this category despite the ever-evolving market dynamics and competitive landscape.” 

AppDirect believes Forrester’s recognition demonstrates that AppDirect is a best-in-class option to serve marketplace and ecosystem management requirements and has a bulletproof strategy that will lead customers into the future of B2B commerce.

To read The Forrester Wave™: Marketplace Development Platforms, Q4 2024 report, please visit appdirect.com. 

About AppDirect

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell, and manage technology. More than 1,000 providers, 10,000 advisors, and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success.