Jumpstart Sales: Attend Cloud Workshops & More

We’ve all heard the stats about the massive growth and continued revenue potential in the SaaS and cloud space. Even in a challenging economy, experts predict spending on cloud applications to reach $195.2 billion in 2023. According to Gartner’s latest forecast released in October 2022, this is up from $146.3 billion in 2021.

Why ‘cloud-first’ is good for business

Not only that, the concept of becoming a ‘cloud-first’ organization is no longer just a catchy marketing slogan. Analysts predicted in 2021 that 85 percent of organizations will embrace a cloud-first principle by 2025.

So what does that mean for advisors looking to support customers best and grow their revenue? It means the best technology advisors should continue expanding their portfolios to help customers manage and secure their SaaS applications more effectively.

For those looking to spot these SaaS and cloud opportunities with current and new customers, AppDirect can help.

The Cloud Sales Workshop is a two-day certificate event that empowers advisors with a blueprint to spot and position new revenue streams confidently. You’ll learn frameworks and tactics to gain a competitive edge in selling and succeeding in selling SaaS, security, cloud, and XaaS solutions. During the course, you’ll get hands-on practice with real-life applications, collaboration with peers, and case studies designed to challenge you to think outside the box.

What can you expect?

1. Gain invaluable insights, practical techniques, and a comprehensive understanding of the SaaS, security, cloud, and XaaS

2. Learn proven best practices for business growth, empowering you to position cutting-edge solutions confidently

3. Dive into real-life applications, collaborating with peers and using case studies to develop action plans

4. Challenge yourself to think outside the box

5. Explore new solutions that will expand your portfolio and set you apart from competitors

At the event, you can tap into valuable resources that keep you up-to-date with market trends, emerging technologies, and industry advancements.

Leave the Cloud Sales Workshops equipped with the following:

• The skills and mindset to seize viable opportunities in the XaaS and cloud sales industry

• The adaptability to excel in a rapidly evolving landscape

• A customer call plan that introduces customers to the benefits of SaaS, security, cloud, and XaaS solutions

• Identification of potential areas of business expansion through a structured cross-sell and up-sell plan

The SaaS market will continue to mature, making SaaS management, XaaS, and security top priorities for businesses of all sizes. Let us be your partner in helping you scale and monetize your offerings to capture the benefits of this market. Register now for the Cloud Sales Workshop and unlock your growth potential.

August 9 - 10, 2023 - The Cloud Sales Workshop | Fort Lauderdale

September 13 - 14, 2023 - The Cloud Sales Workshop | Chicago

What is an Emerging Tech Bootcamp?

In cybersecurity conversations, do you wish you had a more technical knowledge base around Managed Detection & Response (MDR) or Endpoint Detection & Response (EDR) solutions? Or what if customers ask for guidance in applying new Artificial-Intelligence (AI) solutions in their businesses?

To help you get more comfortable in these discussions and give you a good background in emerging technology, we invite you to our interactive Emerging Tech Bootcamp series of events to supercharge your sales skills and elevate your expertise in next-generation technologies.

It will teach you how to position cross-sell and up-sell opportunities for emerging technologies in your business conversations. We'll explore sales opportunities around emerging tech, such as AI, IoT, and more. This bootcamp is your opportunity to:

• Harness the power of the Internet of Things (IoT) and unlock its potential for your business.

• Discover the limitless possibilities of Artificial Intelligence (AI) and understand how it can revolutionize your products and services.

• Master the intricacies of Managed Detection & Response (MDR) to stay ahead of sophisticated cyber threats.

• Unleash the power of Endpoint Detection & Response (EDR) to fortify your organization's security posture.

• Learn best practices for Incident Recovery and develop strategies to respond to and mitigate cybersecurity incidents effectively.

No matter your skill level, whether you're a sales professional or you have an engineering background, this bootcamp is tailored to meet your individual needs. Our experts will guide you through the material, ensuring you gain practical insights and actionable knowledge.

Tech Bootcamp schedule

July 12 - 13, 2023 - Emerging Tech Bootcamp: San Diego

August 23 - 24, 2023 - Emerging Tech Bootcamp: Minneapolis

September 20 -21, 2023 - Emerging Tech Bootcamp: Nashville

We also have several other upcoming industry events this summer and fall. Check out our calendar, and we hope to see you soon.

Check out the events page for a complete schedule of upcoming events.

July 13, 2023 - Security Workshop Dallas

July 20, 2023 - AppDirect Enables: Philadelphia

July 26, 2023 - Chicago Golf Tournament

July 26, 2023 - IoT Mobility Summit: Denver

Are you a provider interested in getting involved in one of our events?

Our in-depth training and curriculum—through our Academy Live, regional events, and online training—empowers advisors to effectively cross-sell, upsell, and strategically optimize opportunities to solve customer challenges. To learn more about upcoming event opportunities, contact the Provider Growth Team.

Check out our events page to learn more about connecting with us!