Security

Selling just got easier. Use these essentials to close more security deals.

  • 94%

    of SMBs have experienced at least one cyberattack in the last year

  • $4.88M

    was the average cost of a data breach in 2024

  • 90%

    of data breaches start with a phishing email

  • 258 days

    is the average time taken to detect and contain a breach

Network Security

Defend organizational networks from data breaches by implementing solutions such as firewalls, intrusion prevention systems, and secure access controls to maintain network integrity.

Ideal for businesses seeking comprehensive protection to secure their network infrastructure, manage network traffic, and guarantee reliable and secure connectivity.

Endpoint Security

Safeguard customer devices from cyber threats by providing comprehensive protection against malware, unauthorized access, and data breaches through advanced detection, response, and prevention technologies.

Ideal for businesses with diverse and distributed workforces that need to secure a range of devices against evolving threats and ensure data integrity and compliance.

Cloud Security

Protect data and applications in cloud environments by deploying measures such as encryption and access controls to prevent common cloud breaches such as code exploits, data leaks, and DoS attacks.

Ideal for businesses leveraging cloud infrastructures – whether private, public, or hybrid – that need to secure their digital assets, maintain visibility and control over their data, and ensure a robust, compliant, and resilient cloud environment.

User Security

Secure individuals and their accounts from costly cyber threats by providing comprehensive protection through training, email security, real-time detection and advanced identity and access management systems.

Ideal for businesses seeking to improve their security posture by protecting employees from phishing attacks, ensuring secure access to applications, and managing user identities effectively to prevent unauthorized access and data breaches.

Note: Managed Security Services can be integrated with these offerings to complement your cybersecurity solutions, including incident response, penetration testing, and security assessments. By providing managed services on top of your technology solutions, you offer your customers ongoing support and expertise, ensuring they stay ahead of threats and maintain a strong security posture.

Top Tier and Recommended Security Providers

Explore these providers on our Marketplace.

Security Technology Providers

Security Service Providers

Customer Marketing Toolkit

Pre-built assets to educate, inform, and drive customer conversions.

  • Pitch Deck Complex

    Security Pitch Deck

    Use selected slides containing market analysis, industry statistics, and practical use cases to create and deliver compelling presentations that win Security opportunities.

    Download the Pitch Deck - PDF | PPTX

  • Cobrandable Datasheet Complex

    Security Co Brandable Data Sheet

    Customize the data sheet by adding your logo and company details to share with your customers.

    Download the Co brandable Data Sheet - PDF | Instructions

    Download the AppDirect branded Data Sheet - PDF

  • Sales Guide Complex

    Security Sales Guide

    Close more deals with valuable market insights and specific questions to approach customer pain points and objections.

    Download the Sales Guide - PDF

  • Comparison Guide Complex

    The Cybersecurity Opportunity Ebook

    Gain industry insights into the security challenges your customers face to engage in more productive discussions and learn how to integrate security solutions into your advisory services.

    Download the Ebook - PDF

Cybersecurity

Forge Stronger Customer Relationships With a Security Practice

Discover why cybersecurity is a top concern for 78 percent of businesses, with threats like AI-enhanced phishing and insider attacks driving demand for trusted advisors who can offer end-to-end protection. Learn how the AppDirect Security catalog and Sales Certificate program equip you to guide customers through the complex security landscape, build trust, and expand your portfolio with cutting-edge solutions.

Read the blog

Education Resources

Expert-led technology & sales training bundled

AppDirect Academy

AppDirect Security Sales Certificate Program
Learn cybersecurity essentials and bring newfound knowledge to your customer discussions by completing the AppDirect Security Sales Certificate Program. Rooted in the esteemed NIST framework, this program provides a technology-focused, vendor-neutral understanding of security solutions. You'll learn to identify and mitigate cybersecurity risks, help customers stay ahead of threats, and confidently articulate and quote security solutions using the NIST process.

Sign up for the program to master cybersecurity essentials >>

Events: Emerging Tech Workshops

Learn more about our entire solutions catalog, including Security, at our local Emerging Tech Workshops. These comprehensive sessions aim to empower advisors to confidently identify and position new revenue streams by offering frameworks and tactics for success in the dynamic realm of emerging technology solutions.

View the calendar to see when we'll be visiting a city near you.

ETE OC

Advisor Stories

Join Top Speed Data as they share their expert insights on selling security solutions in this informative video. Discover the strategies and best practices that have helped Top Speed Data become a reliable resource for customers' security needs.

Learn how to effectively communicate the value of security solutions to clients, overcome common objections, and drive success in this crucial technology vertical.

Watch now to gain valuable knowledge and elevate your security sales game!



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