AppReseller

Register and manage your channel

A single place to register, share content, and manage your partner community.

Drive registrations and showcase your community

Enroll partners through invite-only programs or open self-serve registration, complete with approval and onboarding workflows. Expose your community of reseller or referral partners in a searchable directory to match the right partner with the right prospect.

Share communications, calendars, and content

Keep partners informed of the latest product additions and events through a partner dashboard. Embed training content, sales enablement, and announcements that live in your marketplace or in other systems.

Manage your community

Maintain a single source of truth about your community: store and access information about your partners including contact information, partner tier, and other customizable attributes. Use AppReseller as your system of record or surface partner information from other systems.

Customers who are succeeding with AppReseller

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Set partner-specific permissions and discounts

Give partners access to customers, verticals, and products they are authorized to support. Set reseller-specific price points at the product edition level or customize revenue share rates on a partner-by-partner basis.

Create flexible pricing plans and bundles

Create unlimited permutations of pricing plans or bundle various products together to design custom solutions for your resellers to promote.

Migrate existing resellers onto the platform

Automate migration and quickly onboard partner sales teams and their existing book of business onto the platform through bulk upload operations.

Automate and scale partner sales

Let your channel focus on sales, not manual processes. Empower them to submit leads, create deals, convert opportunities, and complete purchases on one platform.

Create, manage, and distribute Leads

Grant exclusive access to partners to create and manage leads. Configure your platform to distribute qualified leads to the right partner through automated workflows or allow partners to instantly convert leads.

Ease the quoting process

Let your resellers create and manage quotes for qualified opportunities with a built-in approval process. Accelerate sales by automating custom pricing request and approval workflows. Monitor activities through audit logs.

Streamline purchase workflows

Create a frictionless purchasing process through a modern and dynamic checkout flow that supports bundles, discounts, price changes, and all forms of payment methods.

Customers who are succeeding with AppReseller

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Automate provisioning and user assignment

Automatically create customer accounts and grant end-users access privileges once resellers place orders. Automate user assignment through easy endpoint integrations.

Customize and personalize notifications

Manage and personalize notifications to resellers and end customers across a comprehensive set of events. Customize the content and control the timing and trigger to ensure that the right people are hearing the right message at the right time.

Integrate with core business systems

Pull in partner or customer data from external systems to populate records and Partner Dashboard content. Integrate AppReseller with your existing PRM, CRM, ERP, or any other core system through AppDirect’s connectors technology.

Set agent-level incentives and commissions

Drive desired behaviors with agent-level incentives and commissions. Program dollar and percentage-based incentives, and surface results in agent-level dashboards.

Centrally administer order management

Manage orders on behalf of partners: upgrade or downgrade orders, cancel subscriptions, and re-assign users. Keep them informed of changes through on- and off-platform notifications.

Provide Resellers More Control

Provide each reseller with the tools to manage customers and subscriptions efficiently.

Add and manage end users

Allow resellers to invite users, reset passwords, manage roles, and get restricted access to customer accounts to offer superior customer experiences.

Manage the subscription lifecycle

Resellers can create, upgrade, downgrade, and cancel subscriptions or assign and unassign users on behalf of customers. Plus, they can view orders, invoices, and payment data related to subscription sales.

Customers who are succeeding with AppReseller

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Manage multiple payment methods

Accept a variety of PCI-compliant on- and off-platform payment methods, all of which are reconciled automatically.

Allow partners to onboard and sell their own products

Give resellers tools to create and sell their own value-added solutions in the marketplace such as setup, installation, and ongoing support services.

Offer informative partner dashboards

Surface agent-level performance through visualizations and summaries. Quickly highlight new lead, opportunity, order, and commission activity, all from a single dashboard.

Adapt invoices to reseller branding

Give your resellers the option to bill on your paper or bill on their own paper. Resellers can easily customize branding and marketing messages on invoices through a drag-and-drop interface.

Easily Reconcile and Measure Impact

Access robust reporting across your channel through a single dashboard. Simplify back-office operations by automating reconciliations and generating payouts.

Simplify partner reconciliation

AppReseller’s reconciliation engine accounts for discounts, upgrades, downgrades, prorations, and more to parse the amount owed to each partner. It can even process custom revenue share rates per reseller to accommodate distinct reseller agreements.

Manage reseller payouts and collections

AppReseller’s commissions engine issues payouts and track historical transfers made to resellers or request payments from them. Plan transfers for current balance, balance for a specific time period, or record off-platform payments.

Customers who are succeeding with AppReseller

Learn more about AppReseller by speaking to an expert.

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Gain real-time visibility into pipeline

View reseller sales performance dashboards across customers, subscriptions, invoices, payments, and payouts to measure the success of your channel. Access a library of reports, export the data, or use our APIs to run your own analytics.

Create and schedule custom reports

From the contents to scheduling and format, tailor reports about resellers and customers. Set filters, select date ranges and reporting frequency, and adjust formatting parameters on the downloadable files.