Conference recap

Thrive 26

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Thrive26

97

Speakers

45

Sessions

3

Days

Los Angeles, CA

Location

Mainstage keynotes

Get the latest insights on innovation, growth, and the future of digital commerce from AppDirect senior leaders.

52 mins
Opening keynote 26

Opening keynote 26

In this AppDirect Thrive 2026 Opening Keynote, Nicolas Desmarais explores the forces transforming B2B commerce and the trends shaping what comes next. From AI and marketplaces to evolving customer expectations and partner ecosystems, this keynote looks at the big-picture shifts influencing how businesses grow, compete, and adapt in a changing market. Watch the full keynote to hear AppDirect’s perspective on the future of B2B commerce.
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25 mins
Product keynote

Product keynote

In this AppDirect Thrive 2026 Product Roadmap, Andy Sen and Colin Chong share the platform innovations designed to help businesses adapt, grow, and win. From AI and marketplaces to platform strategy and evolving business needs, this session highlights the practical innovation shaping what comes next and the tools businesses need to compete.
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9 mins
Tackle keynote

Tackle keynote

In this AppDirect Thrive 2026 Tackle.io Keynote, John Jahnke shares how Tackle helps software companies grow through cloud marketplace channels. This session covers Tackle’s business, its core offerings, and how organizations use cloud marketplaces to reach more buyers, simplify selling, and accelerate revenue.
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13 mins
PartnerStack keynote

PartnerStack keynote

In this AppDirect Thrive 2026 PartnerStack Keynote, Bryn Jones explores how the PartnerStack platform helps companies grow through partner-led strategies. This session covers PartnerStack’s business, its core offerings, and how organizations use partnerships to reach more customers, expand distribution, and drive growth more effectively.
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Mainstage spotlights

Catch up on lively presentations and panel discussions from industry leaders on topics that are vital to your success.

13 mins
B2B Commerce Panel | Trends Shaping What’s Next

B2B Commerce Panel | Trends Shaping What’s Next

In this AppDirect Thrive 2026 B2B Commerce Panel, industry leaders discuss the trends reshaping B2B commerce, including AI, marketplaces, ecosystem growth, and changing buyer expectations.
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12 mins
Fireside Chat | Laurie Segall and Ameca, the Humanoid Robot

Fireside Chat | Laurie Segall and Ameca, the Humanoid Robot

In this AppDirect Thrive 2026 fireside chat, veteran technology journalist and Mostly Human founder Laurie Segall interviews Ameca, the humanoid robot from Engineered Arts, live on the main stage.
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27 mins
Marketplace Playbook Panel | Building, Scaling, and Growing Your Catalog

Marketplace Playbook Panel | Building, Scaling, and Growing Your Catalog

In this AppDirect Thrive 2026 Marketplace Playbook Panel, leaders from Vodafone Germany, T-Mobile, HPE, and Workday share how they are approaching marketplace strategy, from launching and scaling their platforms to building the right catalog for growth.
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22 mins
AI Innovators and Adopters Panel | Turning AI Into Business Impact

AI Innovators and Adopters Panel | Turning AI Into Business Impact

In this AppDirect Thrive 2026 AI Innovators and Adopters Panel, leaders share how they are moving beyond AI experimentation to build human-first, AI-driven operations that create real impact across their businesses and for their customers.
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20 mins
Modern Advisor Panel | Expanding Your Business for What’s Next

Modern Advisor Panel | Expanding Your Business for What’s Next

In this AppDirect Thrive 2026 panel, leading advisors share how they are growing beyond a single technology focus to unlock new revenue, deepen customer relationships, and build stronger businesses for the future.
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Breakout session insights

Dive deep into specialized topics with knowledge and actionable insights from industry experts—Access marketing toolkits, presentation decks, white-papers, blogs, and other resources.

Showing 21 results
The new rules of software growth

The new rules of software growth

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AI Builder Workshop: Build business apps powered by your agents

AI Builder Workshop: Build business apps powered by your agents

Build with AIAutomate workflows with AI

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AI Builder Workshop: Build custom agents trained for your needs

AI Builder Workshop: Build custom agents trained for your needs

Build with AIAutomate workflows with AI

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The AI governance playbook: From internal adoption to external distribution

The AI governance playbook: From internal adoption to external distribution

Secure and govern AI usageBuild with AI

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Evolve your MSP business—Become a managed intelligence provider

Evolve your MSP business—Become a managed intelligence provider

Secure and govern AI usageGrow your advisor businessExpand your catalog

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The next era of AI productivity: Accelerating business outcomes with Copilot and agent innovation

The next era of AI productivity: Accelerating business outcomes with Copilot and agent innovation

Grow your advisor businessAutomate workflows with AIGrow through partner ecosystemsBuild with AI

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Unleash your ambition

Thrive is an immersive experience where AppDirect brings together B2B technology advisors, providers, and industry experts to discuss crucial trends, share knowledge, and foster meaningful connections.

Learn more about Thrive