AppDirect Blog

Strategy & Best Practices

Conquer Inefficient and Costly Hardware Management

Company hardware is often poorly tracked and plagued by manual processes, leading to 30% of hardware assets being lost, missing, or unaccounted for. Firstbase solves these problems with a platform that automates device management from procurement and onboarding, to offboarding and retrieval.

By Denise Sarazin / AppDirect / April 7, 2025

Strategy & Best Practices

How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up

What makes a B2B marketplace provider great? And how can you choose the marketplace platform that best meets our needs? Forrester evaluated and scored providers in The Forrester Wave™ Marketplace Development Platform, Q4 2024—The Nine Providers That Matter Most And How They Stack Up.

By Denise Sarazin / AppDirect / March 20, 2025

News & Updates

AppDirect's Emanuel Bertolin Named a 2025 Channel Futures Influencer

AppDirect's Chief Revenue Officer, Emanuel Bertolin, has been recognized as a 2025 Channel Futures Influencer. This prestigious accolade recognizes significant contributions to the channel, visionary leadership, and recipients’ impact on how IT and connectivity solutions go to market, are sold, delivered to customers, and supported.

By Ideas @ AppDirect / AppDirect / March 18, 2025

Events

B2B Commerce Insights, Networking & Olympian Shaun White

Thrive is the must-attend event for B2B commerce leaders! This blog covers everything there is to know about Thrive 2025 so far. Learn about our special keynote and how you can benefit from three days of connections, 35+ hours of learning, networking with other B2B commerce leaders.

By Rebecca Muhlenkort / AppDirect / March 10, 2025

Strategy & Best Practices

How to Scale Your Connectivity Practice: An Advisor’s Guide

Curious about how to grow your connectivity business? Discover tips to boost connectivity sales, progress to selling SD-WAN, and more. Scale your connectivity practice today to become a full-stack technology advisor.

By Denise Sarazin / AppDirect / March 10, 2025

Events

Discover, Connect & Celebrate With Us at CPExpo!

Dive into our line up at the industry's largest channel event. Gain exclusive insights from speaking sessions led by AppDirect, get a sneak preview into demo previews, and discover how technology providers can strategically expand with AppDirect's Provider Growth Program (PGP). Gear up for connectivity, insights, and growth.

By Rebecca Muhlenkort / AppDirect / March 4, 2025