AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Technology Insights
Platform Insights: Balancing Agility and Efficiency with Confluent's Kafka Data Streaming
Discover how DevOps and the application of platforms like Confluent's Kafka Data Streaming have transformed application development and growth at AppDirect. Learn about our strategic pillars that impact customer outcomes, our journey with Kafka systems, and future AI innovations.By Rebecca Muhlenkort / AppDirect / February 13, 2025
Technology Insights
Why You Should Sell a Help-desk Solution: Your Strategic Opportunity
What is a help-desk solution? And why should you offer it? Learn how technology advisors and providers can harness managed services for optimized IT support, mitigating margin compression and spurring revenue growth.By Rebecca Muhlenkort / AppDirect / February 10, 2025
Technology Insights
AppDirect Platform Enhancements—Driving Digital Commerce Forward
Explore AppDirect’s latest platform enhancements that empower providers, advisors, and buyers. From digital ecosystems to a unified hub, discover how these innovations support the entire digital subscription journey for modern business success.By Rebecca Muhlenkort / AppDirect / December 5, 2024
Events
Build, Diversify & Grow: 5 Key Takeaways from Emerging Tech Sales Workshops
Discover what to expect in this engaging workshop! Learn how to frame customer conversations using the AppDirect Technology Wheel and sharpen your skills with gamified team challenges. Unlock opportunities in energy, managed services, SaaS, cloud, AI, solution engineering, and more.By Rebecca Muhlenkort / AppDirect / November 27, 2024
Strategy & Best Practices
How to Thrive in the Digital Economy—The 4 Digital Keys to Success
Discover the four keys to digital success. Learn how these strategies that have propelled B2B commerce giants to over 300% market capitalization growth using marketplace platforms, and how you can leverage them to future-proof your company.By Denise Sarazin / AppDirect / November 19, 2024
Strategy & Best Practices
Your Roadmap to Success—Build, Expand, and Future-proof Your Business
As technology spending rises, partners must adapt. Learn how to build, expand, and future-proof your business with AppDirect's three-stage framework for digital growth. Discover key strategies to stay competitive.By Rebecca Muhlenkort / AppDirect / November 19, 2024
Strategy & Best Practices
Power Your Customers’ Growth With Cloud Infrastructure Solutions
Learn why 85% of businesses now store their data in cloud infrastructure and why the majority are searching for a partner who can provide comprehensive support—from aligning their specific needs with the right solutions to implementation and ongoing management. Discover training and resources available to confidently start selling cloud infrastructure and access this new source of recurring revenues.By Denise Sarazin / AppDirect / November 12, 2024