AppDirect Blog

Strategy & Best Practices

Take the Guesswork out of Selling Energy—A Clear Path to Recurring Revenue for Technology Advisors

Selling energy gives technology advisors a simple way to create fast, recurring revenue from existing customer relationships, while helping businesses lower one of their biggest ongoing costs. Here’s everything you need to know to get started.

By Amanda Marquez / AppDirect / April 21, 2026

Strategy & Best Practices

Get Found, Get Chosen, Get Paid on the Ultimate Partner-led B2B Commerce Platform

The rules of provider growth are being rewritten. Marketplaces are the new storefront. Partners are the hidden growth engine, and AI is the new concierge. Now, AppDirect united them all with the acquisition of PartnerStack and Tackle.io and the definitive platform to win in the AI era.

By Denise Sarazin / AppDirect / April 14, 2026

Strategy & Best Practices

Fast-Tracking AI Value: Strategies for Immediate Impact

Turn AI's potential into a profit-generating reality for your business. Discover how to pinpoint impactful AI opportunities, choose the right partners, and start generating immediate value.

By Denise Sarazin / AppDirect / April 2, 2026

Strategy & Best Practices

There Is Nothing Like a Customer—Why Silence is not Success

Successful products aren’t born from guesswork or competitor analysis—they come from deep, relentless engagement with real customers. The toughest customers push you to build better solutions, turning friction into trust and growth. Embracing customer feedback at every stage is the key to product success and long-term market leadership.

By Mathew Spolin / AppDirect / March 9, 2026

Strategy & Best Practices

How to Unlock New Mobility Opportunities in 2026

“Mobility is still one of the biggest unmanaged expenses out there, and one that customers need to get under control,” according to AppDirect’s Rob Seemann. This article offers advisors concrete solutions for the top mobility pain points plaguing their customers in 2026.

By Denise Sarazin / AppDirect / February 26, 2026

Strategy & Best Practices

How to Win in an AI-Driven Marketplace Economy—Top Lessons from 2025

This curated recap of 2025’s top insights provides guidance and strategies about how leading companies are simplifying marketplace experiences, scaling ecosystems, accelerating AI impacts, and unlocking the full potential of unified lifecycle management. Read on to confidently lead and thrive in 2026.

By Denise Sarazin / AppDirect / December 19, 2025