AppDirect Blog

Strategy & Best Practices

How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up

What makes a B2B marketplace provider great? And how can you choose the marketplace platform that best meets our needs? Forrester evaluated and scored providers in The Forrester Wave™ Marketplace Development Platform, Q4 2024—The Nine Providers That Matter Most And How They Stack Up.

By Denise Sarazin / AppDirect / March 20, 2025

News & Updates

AppDirect's Emanuel Bertolin Named a 2025 Channel Futures Influencer

AppDirect's Chief Revenue Officer, Emanuel Bertolin, has been recognized as a 2025 Channel Futures Influencer. This prestigious accolade recognizes significant contributions to the channel, visionary leadership, and recipients’ impact on how IT and connectivity solutions go to market, are sold, delivered to customers, and supported.

By Ideas @ AppDirect / AppDirect / March 18, 2025

Events

B2B Commerce Insights, Networking & Olympian Shaun White

Thrive is the must-attend event for B2B commerce leaders! This blog covers everything there is to know about Thrive 2025 so far. Learn about our special keynote and how you can benefit from three days of connections, 35+ hours of learning, networking with other B2B commerce leaders.

By Rebecca Muhlenkort / AppDirect / March 10, 2025

Strategy & Best Practices

How to Scale Your Connectivity Practice: An Advisor’s Guide

Curious about how to grow your connectivity business? Discover tips to boost connectivity sales, progress to selling SD-WAN, and more. Scale your connectivity practice today to become a full-stack technology advisor.

By Denise Sarazin / AppDirect / March 10, 2025

Events

Discover, Connect & Celebrate With Us at CPExpo!

Dive into our line up at the industry's largest channel event. Gain exclusive insights from speaking sessions led by AppDirect, get a sneak preview into demo previews, and discover how technology providers can strategically expand with AppDirect's Provider Growth Program (PGP). Gear up for connectivity, insights, and growth.

By Rebecca Muhlenkort / AppDirect / March 4, 2025

Strategy & Best Practices

How to Reduce Network and Mobility Costs by 30% with the Right Spend Management Tools

Did you know that up to 30% of IT budget dollars are wasted on unused or redundant technology due to poor tracking of IT expenses? Learn how network and mobility lifecycle management on a single streamlined platform helps businesses manage everything from planning and procurement to operations and expense management.

By Denise Sarazin / AppDirect / March 3, 2025