Discover, Connect & Celebrate With Us at CPExpo!

Channel Partners is right around the corner and our team cannot wait to connect with you face to face in Las Vegas March 24 - 27! As you plan your time at CPExpo, be sure to stop by our booth (#1536) to experience several exciting demos, meet our team—from our sales leaders to support specialists— and get more information about how technology providers can expand their reach and grow strategically with our Provider Growth Program (PGP).

If you haven’t registered yet use the code APPDIRECT to save!

In this blog, we'll highlight the AppDirect schedule of events, offer a sneak preview of what to expect on the show floor, and spotlight a speaking session led by the AppDirect executive team. Let's dive in!

Grow strategically—Explore opportunities with our Provider Growth team!

Technology providers attending Channel Partners, this is an excellent opportunity to connect with our Provider Growth Program (PGP) team! PGP is committed to accelerating growth for the technology provider community, amplifying brand visibility, and helping build valuable connections within our advisor community.

The essence of PGP lies in its customization. Our team will collaborate with providers to design an effective marketing strategy based on budget, leveraging AppDirect’s PGP toolkit that comprises merchandising, events, sales enablement, digital marketing, advisor training, and more.

Key PGP benefits and opportunities:

• Enhanced brand visibility: Providers can expand their reach through targeted brand spotlights throughout the AppDirect Marketplace, where our advisors manage their customers’ technology purchases

• Expand your channel relationships: We facilitate customized training opportunities to foster deeper relationships with your sales teams and our advisors.

• Amplify your digital marketing presence: By partnering with us, providers can connect with our community of 10,000+ advisors

• Build custom marketing strategy: Select from our array of sponsorships to resonate with business needs, such as President’s Club, Thrive, Custom Training Events, and our insightful monthly webinar series—State of the Union

Meet our dedicated PGP team, discuss your vision, and plan a strategic sponsorship that aligns with your business objectives. Visit our PGP Marketplace for more details or contact our team to schedule a meeting!

Booth demos: AppDirect Catalog, Advisor Portal, Sales Tools & more

At the AppDirect booth you’ll also have the opportunity to talk to some of our dedicated Sales Support team, consisting of experts who assist technology advisors throughout your sales journey, from pre-sale to post-sale. 

It’s your opportunity to learn more about our Back Office team of experts who provide help with everything related to the sales process. This group includes everything from account managers, engineers, and product specialists that can help you take advantage of every opportunity. At our booth, also check out these demo stations.

Demo stations and previews:

• AppDirect Catalog: Our team will walk you through the breadth and depth of the AppDirect Catalog and Marketplace, which includes thousands of solutions across all technology areas—from connectivity, mobility, and cloud infrastructure to security, energy, SaaS, and more. 

  Spanning across what we call the Technology Wheel, in the booth you’ll find out how AppDirect advisors can capture a greater share of customers’ IT budget by offering additional products and services across their customers’ full-technology stack. AppDirect provides all the cloud applications end-businesses are already buying, along with their current connectivity services so they can complement their existing portfolio with cloud solutions, all from a single provider, on a single platform.

• Advisor Portal: As part of our Back Office, attendees will also get a preview of our Advisor Portal which gives advisors one place to manage quotes, orders, and commissions—all from a single platform. In addition to giving users quick access to Channel managers and PSSs, the Portal also provides quick access to the Marketplace Insights tool. With the Marketplace Insights tool teams can view and drill down on specific metrics related to provider sales, such as booked orders, quotes, commissions, and tickets. Use this tool for an easy way to visualize data.

• Advisor Sales Tools: Also, get a preview behind the scenes into some of our Advisor Sales Tools. These tools simplify and accelerate the process of finding, selling, and servicing connectivity, cloud and SaaS, and energy solutions. Our team will also demonstrate cloud quoting features that enable advisors to browse the AppDirect catalog, select products, and add them seamlessly to quotes.

Event schedule

Speaking session: Cash in on AI—Monetizing the top LLMs: March 25, 1:55pm - 2:25 pm

Speakers: Aaron Bailey General Manager Devs.ai, and Peush Patel is AppDirect’s Senior VP of Product Management 

Session description: This discussion breaks down how advisors can capitalize on the booming AI adoption, by selling all the industry-leading Language Learning Models (LLMs) like ChatGPT, Gemini, and Anthropic at a competitive price.

Top takeaways:

• Get insights about key AI market trends: Gain crucial insights into rapid developments in the AI space and learn how to navigate strategic AI sales by identifying real market opportunities

• Strategies to reselling all the top LLMs: Uncover how advisors can fully capitalize on AI revenue opportunities, by selling all the top LLMs such as Copilot and Gemini at a more competitive price than if customers went to a single vendor

• Understand AI use cases: Get acquainted with AI's transformative impact across business functions

• Overcome stall points: Explore how to overcome common objections met during the generative AI adoption process. Discover how advisors can drive customers' AI spending and substantially enhance business growth by leveraging AI's innovative capabilities

Why attend?

Attend this session to learn the formula for tapping into significant AI business opportunities. Get exclusive access to sell high-demand LLMs, strategies for offering a competitive AI solution bundle to customers, and tips to fuel your business growth.

AppDirect Party—Mix and mingle with us at Black Tap!

AppDirect is hosting a party at Black Tap (located in The Venetian), don't miss your chance to kick back and connect with channel friends! Register here! 

See you soon!

Register using the code APPDIRECT to get a free expo plus keynote pass. You can also find additional agenda details on our Channel Partners events page. Can’t wait to see you there!