Your Thrive 2024 Preview Part 1—A Glimpse at 3 Learning Tracks

Are you ready to experience an unrivaled fusion of learning and networking? Join us at Thrive in Chicago September 17-19, where we're gathering the industry’s top leaders shaping the future of B2B commerce, all in one place, for the only event of its kind this year.

Thrive stands apart as the premier conference of the year for organizations that specialize in selling third-party technology services.

In this article

• Get details about Thrive and the reasons you should attend this premier event

• Get a glimpse of what’s in store for you in three of the six Thrive tracks

Be on the lookout for Part 2 next week!

3 reasons why you shouldn’t miss this landmark conference

• Immersive learning to accelerate your growth—Learn straight from industry innovators. Gain tools, tips, and playbooks to help you differentiate your business, increase your reach, drive higher conversions, and retain your customers.
• Maximize marketplace ROI—Access strategies and playbooks to expand reach, drive conversions, and retain customers—all for organizations selling third-party technology.
• Connect with strategic players all in one place—Connect with and learn from the companies who are leading the path in accelerating B2B sales success, along with channel experts, Fortune 500 companies, and top technology companies from around the world.

You’ll also hear first about new product announcements and have the opportunity to explore cutting-edge technologies, connect with premier providers and B2B leaders at the Thrive Expo Hall, and enjoy exciting after-hours social events.

Thrive isn't just an event, it's your stepping stone towards a thriving business, growth strategies led by thoughtful insights, and an enhanced customer lifetime value.

What you get with a Thrive ticket

A Thrive pass will give you access to 30+ interactive sessions spanning 6 learning tracks, including expert panel discussions, interactive workshops, demos, and fireside chats, and workshops featuring over 50 industry trailblazers ready to ignite your inspiration.

We’re also thrilled to have Alex Honnold, legendary athlete and free solo climber, deliver a special keynote. Known for his discipline and his ability to push boundaries beyond what’s possible, Alex will inspire you to dream big.

Our agenda is available on our Thrive website, and it’s packed with sessions you won’t want to miss.

Your sneak preview—3 tracks to help you drive tangible business growth

The first three learning tracks we’re covering in this article promise to deliver substantial knowledge, fresh perspectives, and dynamic strategies designed to help you drive tangible growth for your business. 

Read on for a look at each of these first three tracks!

> Access details for all six learning tracks

TRACK: Driving business growth—Insights for technology advisors

This track is for: Technology advisors, MSPs, VARs

At a glance: Learn how to drive business growth and increase customer lifetime value

This specialized track provides comprehensive and strategic insights to help you unlock new growth and create greater customer lifetime value. Industry experts will take you on a deep dive into ways you can capitalize on emerging tech trends, navigate challenges by deploying innovative solutions, and uncover fresh opportunities through intentionally embracing innovation.

You’ll learn how to effectively leverage specialized tools and services to sell the latest technologies and products. Learn a new approach to building a top-tier team, generate capital to fuel your growth, and deliver unparalleled value and support for your customers.

Backed by relevant case studies, this track bridges the gap between theoretical knowledge and practical application, providing an actionable roadmap filled with tools, tips, and strategies for success.

Featured session: Fuel growth with the right capital approach

Get ready to demystify the complexities of sourcing capital. A distinguished panel of advisors who have leveraged AppDirect Capital will share their experience and successes with utilizing AppDirect Capital. Panel leader Jeremy Jones will cover potential stumbling blocks in sourcing capital, and options and strategies to help you make the right choices. He’ll also share strategies and key considerations to optimize your business for potential M&A or exit strategies.

"In today's dynamic channel market, every technology advisor will at some point face the decision to stay the course, seek capital to invest back into their business, or consider whether the time is right to acquire or be acquired."  —Jeremy Jones, Managing Director, AppDirect Capital
                                                                               

This track features five other sessions that explore AI and HR as a service, scaling cloud sales and closing more deals, getting the right experts to every sale, and getting more profitability from your existing customer base.

TRACK: Selling into the SMB market—Your sales strategy playbook

This track is for: Software companies, telcos, MSPs, VARs, technology advisors

At a glance: Get hands-on insights from industry leaders, explore new technologies, and master cross-selling to expand your portfolio and build customer loyalty

Now more than ever, SMBs are realizing the importance of embracing digital transformation. This track centers around understanding the unique needs of SMBs, defining effective strategies to engage and penetrate this dynamic market sector, and ultimately helping you boost your sales performance.

This track offers participants keen insights into discovering and understanding specific SMB needs and behaviors and best practices for devising impactful solutions tailor-made for mid-sized business. You’ll also gain an understanding of white-labeling offerings for enhanced brand recognition and value, as well as strategies to drive stronger customer relationships.

Featured session: How to 10X mid-market sales

If you’re looking to make deeper inroads into the SMB market, don’t miss the opportunity to hear first-hand how Endpnt.io’s Steve Ancheta scaled his first deal 10X by up-selling and cross-selling solutions from AppDirect's digital procurement platform. He’ll share how optimizing their customers’ technology became a key differentiator in building customer satisfaction and a solid recurring revenue stream. Attendees will gain insights into unique customer challenges and the know-how to drive growth in the mid market.

"UCaaS deals become great jumping off points to SaaS conversations that are so important"—Steve Ancheta, Founder & Managing Partner, ENDPNT.IO 

This track features five other sessions that will help you craft solid customer experiences with AI, create SaaS channel sales strategies, win the SMB market with Microsoft, overcome margin compression, and sell procurement marketplaces.

TRACK: Selling into the enterprise market—Your sales strategy playbook

This track is for: Software companies, telcos, MSPs, VARs, technology advisors

At a glance: Unlock strategies for selling to enterprise customers and diversifying with high-demand solutions like cybersecurity, SaaS, and communications technology.

Enterprises represent a vast opportunity for tech businesses. However, selling into this segment requires understanding their complex needs and aligning your offerings accordingly. This track has a clear focus—providing a playbook to help delegates drive sustained success in engaging and selling into large-scale enterprises.

Through workshops and discussions, you can expect to learn about enterprise pain points, buying behaviors and strategies to align and deliver solutions that meet their expectations. The outlining of a practical playbook and sharing of best practices are all aimed at helping you to refine your engagement, influence decision-makers and successfully seal the deal with enterprises.

Featured session: Selling to the enterprise: Strategies for channel success

Reaching enterprise customers through the channel is a critical route to market for growth-focused companies. In this session, AppDirect Channel VP Christopher Shubert and leading advisors will share proven strategies for winning these crucial accounts.

Get essential tips on how to navigate C-level politics, avoid common pitfalls, and secure your dream deals. Hear from Advisory Board members and President’s Club Award winners on what’s working in 2024 and how you can replicate their success in your own business.

Our speakers will also share their reasons for tackling these accounts, success and horror stories, the importance of account management, and how to pick the right providers.

"One thing all advisors I meet have in common is the desire to win big deals that can transform their business, but most of them feel they lack the size and skills needed to land enterprise accounts. Our panelists will show you how they took their own small business into the boardrooms of mega companies and won the day."—Christopher Shubert, VP Sales, AppDirect

This track features five other sessions that will help you capitalize on the surging demand for energy, tap into the $700B infrastructure market, break into the international market, sell next-gen CX solutions to enterprises, and win IoT deals.

Explore all sessions in these tracks on our Thrive website.

Take the plunge—Secure your spot at Thrive!

Are you excited to tap into the future of B2B commerce, acquire new knowledge, and steer your venture on to higher heights? Then it's time to dive deeper into these top tracks and secure your seat at Thrive, an unparalleled gathering of thought leaders in the industry.

Unleash your potential at Thrive; where learning, growth, networking, and innovation all come together to turn ambitions into reality. Register for Thrive today, be part of our transformative journey, and let your ambition guide you towards unprecedented success.

Register for Thrive now!