AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Denise Sarazin
Strategy & Best Practices
How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up
What makes a B2B marketplace provider great? And how can you choose the marketplace platform that best meets our needs? Forrester evaluated and scored providers in The Forrester Wave™ Marketplace Development Platform, Q4 2024—The Nine Providers That Matter Most And How They Stack Up.By Denise Sarazin / AppDirect / March 20, 2025
Strategy & Best Practices
How to Scale Your Connectivity Practice: An Advisor’s Guide
Curious about how to grow your connectivity business? Discover tips to boost connectivity sales, progress to selling SD-WAN, and more. Scale your connectivity practice today to become a full-stack technology advisor.By Denise Sarazin / AppDirect / March 10, 2025
Strategy & Best Practices
How to Reduce Network and Mobility Costs by 30% with the Right Spend Management Tools
Did you know that up to 30% of IT budget dollars are wasted on unused or redundant technology due to poor tracking of IT expenses? Learn how network and mobility lifecycle management on a single streamlined platform helps businesses manage everything from planning and procurement to operations and expense management.By Denise Sarazin / AppDirect / March 3, 2025
Strategy & Best Practices
How to Thrive in the Digital Economy—The 4 Digital Keys to Success
Discover the four keys to digital success. Learn how these strategies that have propelled B2B commerce giants to over 300% market capitalization growth using marketplace platforms, and how you can leverage them to future-proof your company.By Denise Sarazin / AppDirect / November 19, 2024
Strategy & Best Practices
Power Your Customers’ Growth With Cloud Infrastructure Solutions
Learn why 85% of businesses now store their data in cloud infrastructure and why the majority are searching for a partner who can provide comprehensive support—from aligning their specific needs with the right solutions to implementation and ongoing management. Discover training and resources available to confidently start selling cloud infrastructure and access this new source of recurring revenues.By Denise Sarazin / AppDirect / November 12, 2024
Strategy & Best Practices
Forge Stronger Customer Relationships With a Security Practice—A Guide for Technology Advisors
Tap into the booming cybersecurity market with AppDirect. Learn how to navigate the complex threat landscape, integrate security solutions into your portfolio, and access comprehensive training and resources. Earn the AppDirect Security Sales Certificate to boost revenue and customer trust.By Denise Sarazin / AppDirect / October 24, 2024