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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Blog posts by Rebecca Muhlenkort

Thrive25 Blog

Events

B2B Commerce Insights, Networking & Olympian Shaun White

Thrive is the must-attend event for B2B commerce leaders! This blog covers everything there is to know about Thrive 2025 so far. Learn about our special keynote and how you can benefit from three days of connections, 35+ hours of learning, networking with other B2B commerce leaders.

By Rebecca Muhlenkort / AppDirect / March 10, 2025

Channel Partners 25 Blog

Events

Discover, Connect & Celebrate With Us at CPExpo!

Dive into our line up at the industry's largest channel event. Gain exclusive insights from speaking sessions led by AppDirect, get a sneak preview into demo previews, and discover how technology providers can strategically expand with AppDirect's Provider Growth Program (PGP). Gear up for connectivity, insights, and growth.

By Rebecca Muhlenkort / AppDirect / March 4, 2025

Platform Insights Confluent Blog

Technology Insights

Platform Insights: Balancing Agility and Efficiency with Confluent's Kafka Data Streaming

Discover how DevOps and the application of platforms like Confluent's Kafka Data Streaming have transformed application development and growth at AppDirect. Learn about our strategic pillars that impact customer outcomes, our journey with Kafka systems, and future AI innovations.

By Rebecca Muhlenkort / AppDirect / February 13, 2025

Smart Support Blog

Technology Insights

Why You Should Sell a Help-desk Solution: Your Strategic Opportunity

What is a help-desk solution? And why should you offer it? Learn how technology advisors and providers can harness managed services for optimized IT support, mitigating margin compression and spurring revenue growth.

By Rebecca Muhlenkort / AppDirect / February 10, 2025

AD Platform Enhancements

Technology Insights

AppDirect Platform Enhancements—Driving Digital Commerce Forward

Explore AppDirect’s latest platform enhancements that empower providers, advisors, and buyers. From digital ecosystems to a unified hub, discover how these innovations support the entire digital subscription journey for modern business success.

By Rebecca Muhlenkort / AppDirect / December 5, 2024

Emerging Tech Sales Workshops Blog

Events

Build, Diversify & Grow: 5 Key Takeaways from Emerging Tech Sales Workshops

Discover what to expect in this engaging workshop! Learn how to frame customer conversations using the AppDirect Technology Wheel and sharpen your skills with gamified team challenges. Unlock opportunities in energy, managed services, SaaS, cloud, AI, solution engineering, and more.

By Rebecca Muhlenkort / AppDirect / November 27, 2024