AppDirect Blog

Industry Insights

Ecosystems Mean Big Business, So What Are They?

Boost your business with ecosystems and marketplace strategies. Discover how participating and or orchestrating a partner ecosystem, or building your Ecosystem-led Growth (ELG) strategy, can help you scale, combat customer churn, and increase revenue. Plus learn 5 sales and marketing practices leading companies are employing right now to stay competitive.

By Ideas @ AppDirect / AppMarket / September 20, 2023

Strategy & Best Practices

How to Sell B2B SaaS: 10 Strategies for Success

Best practices for how to sell B2B SaaS effectively—especially in digital marketplaces—can be hard to come by, which is why we've collected 10 strategies that are being used by some of the world's most successful providers.

By Ideas @ AppDirect / AppMarket / May 16, 2023

Strategy & Best Practices

Nail Your Marketplace Design

With only a fraction of a second make a first impression, online marketplace design can be a tough nut to crack. Be ware of these dos and don'ts to set your store up for success.

By Vera Barile / AppMarket / August 22, 2022

Strategy & Best Practices

3 Ways a Partner Summit Can Boost Your Ecosystem

How to build momentum with your partners- From structuring your agenda to generating buzz, find out the three ways a partner summit can boost your ecosystem.

By Ideas @ AppDirect / AppMarket / August 9, 2022

News & Updates

AppDirect Merchants Can Now Sell Dropbox Business Product Suite

AppDirect and Dropbox have teamed up to allow merchants to sell Dropbox business products to their customers on the AppDirect subscription commerce platform.

By Denise Sarazin / AppMarket / April 27, 2022

Industry Insights

Unlocking Secrets to B2B Customer Segmentation

Business buyers expect a consumer experience, but as a seller, you need to consider the nuances of customer traits before applying commonindu searchandising tactics.

By Jeffrey Leggo / AppMarket / April 26, 2022