Thrive 2025 FAQs

Thrive is an immersive experience where AppDirect brings together B2B technology advisors, providers, and industry experts to discuss crucial trends, share knowledge, and foster meaningful connections.

Thrive will be held at the JW Marriott Austin, August 25-27, 2025.

Thrive is for technology advisors, providers, marketplace customers, and industry leaders. The event will center on helping you build partnerships and discover strategies to maximize your growth and thrive.

Thrive is designed for specific groups: customers, advisors, and strategic business alliances already engaged with AppDirect or those considering a partnership with the company. As the organizer of the conference, AppDirect will evaluate registrations and may decline those from individuals or entities not meeting those criteria. By limiting attendance to these groups, AppDirect ensures the conference remains relevant and valuable, fostering meaningful connections and collaboration. This approach maintains the event's focus on topics and networking opportunities that benefit the AppDirect community and its stakeholders.

Click Register at the top of this page. Follow the prompts to enter your details, select Conference Pass, and you'll be all set to join us in Austin.

Secure your spot now for USD $695 and enjoy a $300 discount off the regular price. Early-bird pricing is available until June 2, 2025 at 11:59 p.m. PT.

The Standard rate at $995 will be available from 12:00 a.m. PT on June 3, 2025 until 11:59 p.m. PT on August 3, 2025. The $1295 Last Chance rate will be in effect August 4, 2025, until August 26, 2025.

Your Thrive conference pass grants you access to all activities from August 25 to 27, 2025. This includes entry to the general sessions, breakout sessions, expo hall, and hands-on demos. You'll also be invited to the welcome reception. Breakfast, lunch, and access to the closing party are all included.

If you need help registering for Thrive, send us an email at events@appdirect.com.

All cancellation requests must be submitted in writing to events@appdirect.com. For a full refund of the event registration fees, we must receive your cancellation notification by 11:59:59 p.m. PT on Friday, July 25, 2025. 

For cancellation notifications received between 12:00 a.m. PT on Saturday, July 26, 2025, and 11:59:59 p.m. PT on Friday, August 8, 2025, you will receive a refund of 50% of the total event registration fee. 

No refunds will be processed for cancellation notices received after 12:00 a.m. PT on Saturday, August 9, 2025. 

Requests to substitute a participant will be processed free of charge if submitted by 11:59:59 p.m. PT on Friday, August 8, 2025. Substitution requests after this date will be subject to a USD $100 transaction fee.

Yes, AppDirect has reserved a block of rooms at the JW Marriott Austin. The group rate is USD $309 +tax per night. Book before 5PM CST, Monday, August 4 to receive hotel discounts. Hotel discounts are already applied—no discount or access code needed. Inventory is limited, available on a first-come, first-served basis, and our discounted rate is available until 5PM CST, Monday, August 4, 2025.

No. All hotel reservations must be guaranteed with a valid credit card at the time of booking.

Yes. The hotel will require a one-night deposit as a guarantee. The credit card used to make your hotel reservation will be charged the equivalent of one night’s room plus tax after the hotel cutoff date. The group room rate is USD $309 + tax per night.

Yes, as long as you are the cardholder for the credit card you present at check-in.

Yes. To obtain the discounted AppDirect rate, mention to the group reservations representative that you want to reserve a room with the AppDirect room block.

If you would like to arrive before the event or stay after the event concludes all you have to do is indicate the needed dates when booking your accommodations.

If you don’t check in to your hotel on your scheduled arrival date, the hotel will cancel your entire reservation, so if you need to arrive later, be sure to contact the hotel more than 48 hours in advance of your scheduled arrival time to change your reservation. If you arrive later than your scheduled arrival date, the hotel can choose to not reinstate your reservation, even if you arrive the next day. You will also be charged a penalty equivalent to the cost of one night’s room plus tax, regardless of whether or not the hotel chooses to reinstate your reservation.

You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival.  Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline.  If you have made prepayment, we will retain all or part of your prepayment.  If not, we will charge your credit card.

Room rates shown do not include 17.614% Room Taxes + Fees Per Night (subject to change).  Total charges presented on the website will include all room fees and taxes.

For details on things to explore during your visit to Austin, visit the Visit Austin website for comprehensive information.

Austin is primarily served by Austin-Bergstrom International Airport (AUS). Austin-Bergstrom is approximately a 20-minute drive to the conference hotel, JW Marriott Austin.

Yes, international travelers are welcome to attend Thrive. They are responsible for adhering to any regional travel restrictions and guidelines in place at the time of the event.

We have a variety of options for you to choose from to prominently feature your brand at Thrive. See opportunities here or contact sponsorship@appdirect.com for more information.