Conference recap
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Thrive25

88

Speakers

33

Sessions

2

Days

Austin, TX

Location

Mainstage keynotes

Get the latest insights on innovation, growth, and the future of digital commerce from AppDirect senior leaders.

50 mins
Opening keynote

Opening keynote

Nicolas Desmarais, AppDirect CEO, explores the trends and industry dynamics reshaping B2B commerce. See how unified lifecycle management and integrated procurement solutions are powering unstoppable digital transformation, and how your business can capitalize on these trends.
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20 mins
Unlocking the tech buyer's journey

Unlocking the tech buyer's journey

Renée Bergeron, AppDirect COO, dives into how AI is fundamentally reshaping customer buying behaviors—from initial problem recognition through post-purchase engagement. It offers strategic insights for advisors, providers, and any business across the B2B ecosystem to position your business at the forefront of AI.
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50 mins
Product keynote

Product keynote

Andy Sen, AppDirect Chief Technology Officer, explores game-changing product innovations across unified marketplaces, AI tools, and seamless procurement solutions. Andy demonstrates how integrated capabilities create exceptional user experiences while driving new revenue opportunities in the digital economy.
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Main stage spotlights

Catch up on lively presentations and panel discussions from industry leaders on topics that are vital to your success.

30 mins
The future of customer engagement—How top advisors are winning enterprise deals

The future of customer engagement—How top advisors are winning enterprise deals

This panel highlights how forward-thinking technology advisors are evolving their customer engagement strategies in a shifting landscape—embracing marketplaces, procurement solutions, and lifecycle management as core to their value proposition and competitive edge.
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30 mins
Technology distribution unlocked—Integrated marketplaces, AI & procurement

Technology distribution unlocked—Integrated marketplaces, AI & procurement

Renée Bergeron leads a panel of pioneers shaping the future of technology distribution. See how providers use integrated marketplaces, AI, and streamlined procurement to transform customer experiences and fuel unprecedented growth.
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30 mins
Beyond listing platforms—Building B2B commerce ecosystems that convert

Beyond listing platforms—Building B2B commerce ecosystems that convert

Marketplace leaders share how they moved from listing platforms to full commerce ecosystems. Discover strategies to embrace self-service, reduce churn, and rethink B2B buying. Learn the real value of 'one-click buy' and how to shift from assisted to self-service sales for growth and satisfaction.
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17 mins
Fireside chat with WestCap

Fireside chat with WestCap

In this fireside chat, Laurence Tosi explores scalable business models that deliver more value to clients—driven by diversity, speed, and platform dynamics. He shares WestCap’s view on AI, focusing on the rise of “Applied AI,” its shift from novelty to ubiquity, and how technology’s rapid growth is transforming the global economy.
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Breakout session insights

Dive deep into specialized topics with knowledge and actionable insights from industry experts—Access marketing toolkits, presentation decks, white-papers, blogs, and other resources.

Showing 21 results
Create and manage purpose-built AI agents securely trained on your data

Create and manage purpose-built AI agents securely trained on your data

AISecurityWhite-label Products

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Manage your entire tech stack in one place

Manage your entire tech stack in one place

EnergyHardware & LogisticsAISaaSCommunications Solutions

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How to easily win lucrative energy deals

How to easily win lucrative energy deals

Energy

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Lessons from companies with thriving marketplace ecosystems

Lessons from companies with thriving marketplace ecosystems

MarketplaceWhite-label Products

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Grow your revenues through new routes to market

Grow your revenues through new routes to market

Communications SolutionsSaaSSecurity

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Achieving immediate ROI from artificial intelligence

Achieving immediate ROI from artificial intelligence

AICommunications Solutions

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Unleash your ambition

Thrive is an immersive experience where AppDirect brings together B2B technology advisors, providers, and industry experts to discuss crucial trends, share knowledge, and foster meaningful connections.

Learn more about Thrive