Join us in this interactive workshop with Bruce Guemmer and Michael Hamlin for a comprehensive look at the SMB AI market. Learn how to create compelling AI-driven customer experiences tailored to your SMB clients. Discover Zoom’s AI strategy for SMBs and apply your knowledge by building an AI solution and discovery roadmap.

Your key takeaway: Solid strategies and tactics for selling AI to your SMB customers.

Discover innovative energy solutions to help you build your energy practice, expand your portfolio, and drive significant revenue. This session will explore the radical transformations and seismic growth in the US energy market, and the implications on energy prices and reliability. Learn about the factors driving energy prices and the groundbreaking impact of artificial intelligence (AI) on supply, demand, and commodity prices. On a practical level, learn how to leverage AppDirect energy tools to quote, register, and advance deals.

Your key takeaway: Everything you need to know to win energy sales.

Looking for new ways to increase your CSAT and tap into the half-a-trillion-dollar managed services market? Attend this session to learn how. Discover how adding network managed services helped channel partners increase their close rate by 80% and their take rate by 25%. Hear why ignoring the growing customer demand for managed services could put your revenues at risk, and discover how you can easily bundle managed services into your deals under your own brand.

Your key takeaway: Offering managed services can help you increase the size of every technology deal.

Get inspired to create your dream partner experience with a look at the new AppDirect Developer Center. Join this session to learn effective ways to build a successful developer community, manage partner relationships, and streamline integration of scalable partner solutions. Deepen your understanding of trends affecting developer ecosystems and the benefits of marketplaces for software distribution. Learn why nine out of 10 companies are enhancing their partner experiences and the results they’re seeing. See firsthand in a demo how the highly configurable AppDirect Developer Center personalizes onboarding and partner management and hear from early adopters as they discuss their experience with it.

Your key takeaway: Inspiration and practical ideas for creating your dream partner experience with our new Developer Center.

Learn how AppDirect and Microsoft work closely to provide partners with innovative new customer experiences. You’ll get insights into AppDirect's leadership in Microsoft's New Commerce Experience (NCE) and an ongoing collaboration with Microsoft to streamline partner go-to-market strategies. Neil will demonstrate how AppDirect simplifies your customers’ experience through market-leading integration with Microsoft Partner Center and jointly designed features such as instant provisioning and self-service tenant creation.

Your key takeaway: Expert insight on Microsoft best practices from Microsoft and product demos from AppDirect.

This panel session will guide you through the essentials of sourcing capital for business growth. We’ll demystify various financing options and highlight potential roadblocks. Our panel of advisors will share their success stories with AppDirect Capital, and panel leader Jeremy Jones will provide strategies and key considerations to optimize your business for potential M&A or exit strategies. Get ready for an engaging and informative session.

Your key takeaway: Strategies and tools for making the right capital choices for your business.

Finding and hiring top talent is expensive and time-consuming for technology advisors, but there’s a better way to simplify this process and fuel your growth. Join AppDirect’s Chief People Officer and Global Head of Talent as they share their insights and expertise on hiring contractors and employees through AppDirect’s Recruiting as a Service offering. We know your market and we’re the hiring experts, so let us recruit for you—at half the cost of a contingent recruiting firm! We’ll also explore how you can leverage HR best practices utilizing our HR as a service offering on the AppDirect AI marketplace.

Your key takeaway: How you can reduce recruiting costs, uplevel your organization’s talent, and increase your operational efficiencies.

Delve into the art of selling SaaS solutions in this dynamic panel discussion with advisors. They’ll share insights on positioning SaaS solutions as essential assets to drive sustained value and ROI for customers. Whether you’re an advisor or provider, you’ll learn important strategies to maximize your customer engagement and growth with AppDirect SaaS offerings. This session will be chock-full of information, with case studies and best practices.

Your key takeaway: Best practices for selling SaaS from seasoned advisors.

Unravel the complexities of enterprise infrastructure and its impact on your sales. These are essential concepts for leaders seeking clear insights into top infrastructure trends, customer challenges, and solution strategies. Beyond theory, this discussion will cover the practical impact of AI on cloud and data center infrastructure, and its impacts on companies’ infrastructure planning. Understand the complex array of data center solutions, from IaaS to bare metal, and learn to articulate the long-term value of a hybrid cloud approach.

Your key takeaway: A solid understanding of infrastructure trends and practical insights into how to discuss solutions with your customers.

Learn how bundling technical support services into your sales can significantly boost your revenues. We'll guide you through the market's growing demand for value-added services as more businesses migrate to the cloud. Discover options for selling AppDirect-branded technical support services and white-labeling your own Premium Tech Support. Get inspired by real-life examples from your peers who have strengthened customer loyalty, wallet share, and brand equity by integrating support services into their offerings.

Your key takeaway: Integrating support services into every sale is a strategic way to boost revenues and improve customer loyalty.

Join this pivotal “build vs buy” panel discussion about adopting a B2B subscription commerce model. We'll delve into the advantages and challenges of creating an in-house platform vs. opting for an off-the-shelf solution. You’ll get answers to key questions you need to consider before diving into your marketplace go-to-market strategy, including the human and financial elements.

Your key takeaway: Practical insights and resources you can use for your own subscription marketplace project.

Learn how you can expand your marketplace portfolio of products using fully integrated 3rd party catalogs. This customer panel discussion underscores how enhancing your selling experience on AppDirect's platform extends your sales reach. Product demos will showcase how to leverage multiple product categories, merchandising, and distributor integrations from industry leaders Ingram and Synnex.

Your key takeaway: Insights into leveraging catalog integrations to offer comprehensive solutions.

Winning over SMBs often begins with winning Microsoft. Join our session to understand how to penetrate the SaaS marketplace with Microsoft's extensive suite of services, including cloud computing, productivity tools, business applications, and more. An exclusive panel featuring top Microsoft leaders will explore how Microsoft's pioneering solutions are reshaping organizational operations, collaboration, and growth strategies. You’ll also see an in-depth demo of Copilot.

Your key takeaway: Microsoft sales and positioning tips and how to build a Microsoft deal.

Learn quick-hitting strategies to expand your global sales footprint. This session is for anyone wanting to understand international deal trends in the channel, with a focus on the Telco industry. We’ll provide a framework to evaluate international deals and give you the insights and tools for large-scale international opportunities. Vodafone will break down step by step how to overcome the complexities of selling abroad, significantly expanding your revenue opportunities.

Your key takeaway: A framework for selling internationally and steps to succeed for your first sale.

In this demo session, AppDirect experts, marketplace customers, and Builtfirst specialists will take a deep dive into the latest procurement marketplace selling trends. Discover how selling from a marketplace can drive exponential sales, sustained growth, and cement customer loyalty. We'll guide you on setting up a self-serve procurement marketplace to directly sell tailored solutions to your customers. You'll also see first-hand how easy it is to quote and initiate customer orders for cloud products from the AppDirect platform.

Your key takeaway: How you can grow revenues and increase customer retention by selling through a procurement marketplace.

Join industry leaders Cybersafe, and Cisco in this insightful session on integrating and securing modern digital workspaces. Explore comprehensive security strategies, network infrastructure, identity management, and future trends in digital workspace solutions. Discover best practices and real-world implementations to enhance productivity and security in your organization. Moderated by an AppDirect security subject matter expert, this session promises valuable insights from top providers in the field.

Your key takeaway:Practical knowledge from experts about security trends, best practices, and use cases that you can apply within your organization.

Meet the growing needs of your customers by learning how you can introduce physical goods into your marketplace. Whether you’re in IT, IoT, or manufacturing, physical goods complement digital solutions, and you can enhance your value to customers by providing end-to-end solutions. A panel of businesses who successfully sell physical goods on their marketplaces will answer your questions. Discover new ideas from demos showcasing how Synnex and Ingram catalog integrations facilitate the distribution of physical goods, and learn best practices for selling physical goods including inventory management, fulfillment, and shipping processes.

Your key takeaway: Integrating physical goods into your offer makes good business sense.

Eager to transition from direct sales to leveraging the channel? This session is a gateway to enhancing your channel partner ecosystem's potential. Learn why technology providers with the greatest market share are selling their products through a third-party marketplace. Unravel the importance of the channel in expanding a software ecosystem business and learn how the AppDirect Marketplace provides a full end-to-end subscription commerce solution to your customers, eliminating the need for additional PRM investments.

Your key takeaway: How you can expand your market share and simplify your channel operations in just one session.

Don't miss this dynamic workshop if you're eager to expand into the mid-sized business market. Gain insights into unique customer challenges and the know-how to drive growth in the mid market. Hear first-hand from Endpnt.io's Steve Ancheta how he scaled his first deal 10X by up-selling and cross-selling solutions from AppDirect's digital procurement platform, and how optimizing their customers’ technology became a key differentiator in building customer satisfaction and a solid recurring revenue stream.

Your key takeaway: Insights and tools to expand your mid-market customer base.

Dive into the evolving customer experience (CX) and AI landscape to master selling next-gen omnichannel CX solutions. In this enterprise-focused session, you’ll learn how AI serves as a foundational element for CX, transforming communication strategies across enterprises. Gain first-hand insights from Vonage's experts on successful sales tactics and real-world applications of AI-powered CX solutions. Then, engage in hands-on, interactive exercises to apply these strategies to your own CX and AI business conversations.

Your key takeaway: Practical knowledge and skills to help you sell CX solutions.

Learn how you can effortlessly tap into new revenue streams by referring leads to AppDirect experts, while you earn commissions on every sale. With no up-front investment on your part, they handle sales from end to end on your behalf, selling from a vast range of solutions—from connectivity to managed solutions.

Your key takeaway: How you can refer leads to AppDirect experts and earn commissions on every sale.

Explore the transformative potential of selling monetization platforms in this dynamic session. With 85% of digital transactions predicted to occur through marketplaces by 2025, learn how to ride this pivotal shift by selling white-label procurement marketplaces. Gain insights into industry trends and how to influence buyer strategies.Through real use cases, see how platform selling enhances product monetization for providers and resellers alike, and gain tips for partnering with AppDirect in your platform selling journey.

Your key takeaway: Practical insights, use cases, and tips for selling monetization platforms.

Dive deep into the transformative journeys of five industry-leading ISVs who are executing on their marketplace monetization strategy. Learn how they evolved their ecosystem from showcasing partner products on their marketplace to operating on a large scale. UKG, Alteryx, Archer, TP Vision, and Infor will share the distinct paths they took, the key factors that led to their success, challenges they encountered along the way, and specific measures they’re taking to ensure their marketplaces thrive into the future.

Your key takeaway: Tips to grow your developer ecosystem and maximize marketplace ROI.

Discover AppDirect subscription billing use cases to help you drive customer acquisition and retention. Join us to explore real world examples from customers who use AppDirect’s billing engine to create a modern commerce experience. Discover cutting-edge features like multi-party reconciliation, split billing to scale to enterprise customers, and consumption-based billing for monitoring hyperscaler products. Learn subscription billing best practices through customer use cases, and see features at work in live demos.

Your key takeaway: Practical tips to create a better commerce experience for your customers.

Learn how a procurement marketplace can boost your customer lifetime value and expand your share of wallet. Witness first-hand how a procurement marketplace can enhance the efficiency and success of your clients' businesses. Our experts will show you how the AppDirect marketplace enables your customers to simplify the procurement and management of all their essential technology solutions from a single platform, saving them time and filling gaps in their technology framework, while you earn commissions on every purchase.

Your key takeaway: The value of a procurement marketplace to your customers.

Looking to broaden your sales force with seasoned experts in key solutions, without the commitment and costs of hiring? During this session, learn how AppDirect’s 25-strong Specialized Services team can act as an extension of your team to fuel your revenue growth, with extensive knowledge of Microsoft, Google, Fortinet, and more. You’ll hear from advisors who achieved superior market differentiation and enhanced revenue streams through this unique collaboration. Experts will be on hand to discuss how they can help you grow your sales.

Your key takeaway: You can sell solutions that require expertise without hiring any experts.

This is an essential session for organizations looking to tap into the massive Gen AI market opportunity. Discover how Gen AI is driving performance, quality, and innovation across companies of all sizes. Learn how you can harness this momentum by selling the AppDirect AI Marketplace & Creation Studio, enabling your customers to create AI apps effortlessly, no coding required. We’ll have live demos, testimonials, and real-life implementations to bring Gen AI app ideas to life. You’ll leave equipped with value propositions, pricing, commissions, and a product roadmap.

Your key takeaway: Selling Gen AI to organizations across market segments is a profitable business you can tap into right now.

Expand your distribution and sales channels by incorporating tactics explored by this panel. Hear from top technology companies about how they leverage AppDirect’s network of 400+ marketplaces, 10K+ advisors, and their own marketplaces to expand their distribution capabilities. Take advantage of AppDirect’s distribution technology to avoid the complexity of managing multiple integrations and profiles across several partners.

Your key takeaway: Practical insights on how to leverage AppDirect's extensive network and distribution technology to expand your sales channels.

Streamline your billing operations and provide a seamless customer experience. Delve into real-world use cases for synchronizing subscription and product data between professional services automation (PSA) tools like ConnectWise and the AppDirect platform. Leave empowered with knowledge about industry trends, best practices for leveraging PSA capabilities, and a product demo of the ConnectWise PSA tool marketplace integration.

Your key takeaway: Insights and tools to create a better billing and customer experience.

Reaching enterprise customers through the channel is a critical route to market for growth-focused companies. Join AppDirect Channel VP Christopher Shubert and top advisors as they share proven strategies for winning these crucial accounts. Learn to navigate C-level politics, avoid common pitfalls, and secure your dream deals. Hear from Advisory Board members and President’s Club Award winners on what’s working in 2024 and how you can replicate their success in your own business. Our speakers will also share their reasons for tackling these accounts, success and horror stories, the importance of account management, and how to pick the right providers.

Your key takeaway: A proven playbook for selling into the enterprise market, and why you should.

Are you feeling the pressure as advisor margins in traditional connectivity dwindle year after year? Our panel of experts can help you untangle this challenge. Discover how to not only pivot effectively, but thrive and increase your run rates over time. Join our engaging panel featuring experts for exclusive insights into the benefits of integrating managed services into your sales and customer expansion strategy. Don’t miss out on this opportunity to stay ahead in a rapidly evolving market.

Your key takeaway: Tips to overcome margin compression, sales techniques, and provider case studies.

Eager to learn how to launch your own marketplace in a matter of days? Learn how easy it can be in this session. Builtfirst founders will walk you through a demo of the Builtfirst platform—the perfect solution for companies looking to create an affiliate marketplace or perkbook with minimal steps. They’ll also share the most common use cases through customer stories. Discover how Builtfirst integrates with the AppDirect Marketplace, how you can build your own marketplace, and how it can offer a path to new revenues and customers.

Your key takeaway: The knowledge needed to launch your own marketplace and gain traction to grow into commerce.

Verizon Connect specialists will share their practical methodology for productive Mobile Solutions and Fleet Management outcomes with customers in the Industrial IoT era. This workshop-style session will cover key mobility industry trends, outline value messaging, and include hands-on practice in building a solution discovery roadmap in small groups.

Your key takeaway: How enterprise fleet operators are leveraging technology to drive meaningful productivity, efficiency and safety outcomes, plus what customers are buying in 2024.

In this workshop, AppDirect emerging technologies guru Bruce Guemmer will equip you with strategies to successfully cross-sell within your existing client base. Learn how to use AppDirect tools and training to facilitate effective technology conversations and pair complementary services for business growth. Get a glimpse into AppDirect workshops, enablement materials, and AI tools aimed at business expansion. This session is your stepping stone to unlocking untapped customer potential and enhancing profitability.

Your key takeaway: How to grow your existing customer base with the right experts, tools, and training.

Looking to help your customers optimize their public cloud workloads, infrastructure management, and performance? Join us in this session with Spot by NetApp and learn how to leverage Spot instances, receive rightsizing recommendations, and automate workloads with tools like Ocean and Elastigroup. Gain insights into real-time monitoring, predictive analytics, and automated actions for optimal performance and resource utilization.

Your key takeaway:Unlock public cloud efficiency for your customers.

Understand how deep product integrations simplify the reselling of Google, Adobe, Microsoft, AWS, and other top software providers can accelerate time to market. Integrating new cloud offerings can be time-consuming and complex for businesses. Using Adobe's VIP Marketplace as a case study, explore how partners have used the AppDirect Adobe connector to offer a comprehensive product catalog with automated provisioning, subscription, price management, and more. Learn strategies for leveraging AppDirect integrations and learn best practices from customer use cases.

Your key takeaway:Insights and strategies to accelerate software reselling