Marketplace Platform
A marketplace platform is the underlying technology that can be used to launch, support, and scale an application marketplace. Marketplace platforms can offer a wide range of features and functionality, but to be most effective, they should provide tools that enable users to both monetize and manage their cloud marketplaces. Monetization features include capabilities to drive revenue, such as billing, distribution, reseller management, and other functionality, while management features encompass customer support, analytics, identity and access management, and enterprise search tools to find information across the platform.
How to Select the Right Marketplace Platform Provider
Choosing the right marketplace platform provider is critical for companies looking to upgrade their commerce systems. Read the 6 things you need to consider when choosing the right marketplace provider.
The Benefits of Partnering to Launch a Marketplace Platform
The question of whether to build a solution in house or purchase a solution remains one of the toughest. To learn more about the "build versus buy" decision platforms, AppDirect commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study on AppMarket, its marketplace solution.
