Glossary
Partner ecosystem
A partner ecosystem refers to a network of strategic partnerships and collaborations between organizations with complementary products, services, expertise or shared customer bases. It is a dynamic and interconnected ecosystem where partners work together to create mutual value and drive collective success.
Through a partner ecosystem, organizations leverage each other's strengths, resources, and customer bases, fostering innovation, accelerating growth, and expanding market reach. Through collaboration, joint marketing efforts, shared technology integrations, and co-selling opportunities, partners can deliver comprehensive solutions that address complex customer needs. The Partner Ecosystem framework promotes synergistic relationships, empowering organizations to enhance their offerings, enter new markets, and create lasting competitive advantages.
Ecosystems Mean Big Business, So What Are They?
Customers now collaborate with numerous partners throughout project lifecycles, spanning various touchpoints. Successfully executing a project often demands a partner ecosystem, with customers engaging around seven partners on average.
Here we’ll break down what ecosystems actually are, and whether you should be looking at participating in one or orchestrating one.
Read more in our partner ecosystem blog
